Which Marketing Mediums Should My Small Business Use?
There are various marketing mediums your small business can utilize to get your brand out there. Discover which ones you should use here.
US small businesses spend an average of 8% of their budget on marketing.
Theoretically speaking, the more you spend on marketing, the more you'll get in return. When you allocate a large portion of your company's funds to advertising, however, you'd better be sure you're getting it right.
There are a variety of marketing mediums available to small businesses in 2024. Which ones you choose will depend greatly on what you're trying to achieve and who you want to appeal to.
In today's post, we'll take a close look at the marketing mediums you should be using and how they can help establish your business. Keep reading and develop a small business marketing strategy that works.
Social Media Marketing
There are now roughly 5 billion people using social media worldwide. If you're a small business owner, you should be elated at the obvious opportunity to appeal to new customers. Choosing which of the 3-4 big social media platforms to dedicate your time to can be tricky.
Let your customer demographics guide you here. If you're mostly trying to appeal to people under 35, visual platforms like TikTok and Instagram are the way to go. For older customer bases, you'll be looking at Facebook and X (Twitter).
Don't restrict yourself to a single platform, however. Create unique marketing plans for each platform you use and make sure to engage with your customers. This will help you boost your brand and turn followers into legitimate leads.
Paid Online Ads
You should emphasize organic marketing, but there's still a role for paid online ads. Paid ads give you the chance to stand out in ways that social media doesn't allow.
Take the time to write effective ad copy. A/B ad sets and take the time to look at the analytics so you can figure out what works. The more attention to detail you have with paid ads, the further your money will go.
Content Marketing
Content marketing encompasses a wide range of marketing methods. One of the best platforms for producing and spreading content is on your very own website with a business blog.
Business blogs are amazing for appealing to your customers, establishing your brand voice, and establishing yourself as a leading voice in your niche. When you write great business blogs, you can build trust with your audience and turn them into loyal customers for years to come.
Local SEO
Blogging is an essential aspect of search engine optimization, but SEO can also be extremely effective when employed locally. Local SEO helps you rank for local searches and find local customers that establish your business in your community.
To master it, fill out your Google My Business profile and make sure your business is always listed with the same NAP everywhere. Also, encourage your customers to leave reviews so you have a positive online reputation.
Choose Your Favorite Marketing Mediums
These are a few of the marketing mediums you'll need to implement into your digital marketing strategy this year. They're all equally important in bringing more attention to your business and more customers through your doors, so try them all and see what works.
You can't have an online presence without a great website. BEGO helps small businesses create attractive, simple websites for cheap. Contact us today to discuss your business website needs.