Small Business SEO Marketing: How to Monitor Organic Results
Your small business can gain organic traffic through SEO marketing. Find out how to monitor organic results in this guide.
Do you often Google your own business, checking to see if your ranking has improved? Over 60% of marketers say growing their search engine optimization (SEO) is a top priority, but many neglect to review the data from their efforts. If you don't monitor organic results, your organic rank may never rise!
Here are a few search metrics you need to review before adjusting your SEO marketing campaigns. Read on to boost your organic rank!
Organic Search Traffic
Generating more website traffic through small business SEO can help you generate more leads and sales. Unfortunately, a low ranking could keep you from generating traffic.
SEO drives 1,000% more traffic than organic social media marketing. However, 0.63% of Google searches choose results on the second page.
Your organic search traffic number indicates how many people found your site organically. In other words, through a search engine results page (SERP). A high rate means people are finding your website through searches.
As more people find your site organically, your ranking will improve. Use Google Analytics to determine what pages they're landing on. You can use this data to determine which pages perform well.
Conversions
Conversions indicate how many people complete an action on your website. For example, they could:
- Push a click-to-call button
- Fill out a form
- Buy a product
You may need to improve your technical SEO if your conversions are low. A bad user experience could keep visitors from converting.
Backlinks
Backlinks are one of Google's top ranking factors. These links appear on other sites and direct readers to your content. Backlinks tell Google that your site is trustworthy and reputable.
Review the backlinks you've generated to assess their quality. If you don't have backlinks, invest in backlink-building services.
Organic Rank
Track which keywords your website ranks for and which you want to rank for. Choose keywords relevant to your offerings and industry.
If your organic rank for a keyword is low, assess your content marketing strategy. Optimize for on-page SEO by reviewing your meta descriptions and tags.
Page Speed
Page speed is an aspect of technical SEO. Google prioritizes sites that are fast and offer a good user experience. If your pages lag, people may leave.
Your bounce rate will start to increase, meaning people aren't exploring your content. A high bounce rate can hurt your organic rank and search traffic.
Run your website through Google's PageSpeed Test. If the site is slow, invest in technical SEO marketing services. An expert can make improvements to the backend of your website to offer visitors a better experience.
Outsource to Monitor Organic Results
Learning how to monitor organic results while reviewing your SEO marketing campaigns is essential to your success. This data will help you make informed changes to your SEO marketing strategy. Reviewing your Google Analytics report isn't enough if you're neglecting your website's technical SEO, though.
Instead, consider outsourcing to a specialist. BEGO is designed to help get your business online without headaches or exceeding your budget. Contact us to request your new business website optimized for technical SEO!